Case Studies
How we grew our own shop to $50,000+ a month with zero AD spend
The Results
50 million+
Organic views in 2024
$150K+
Revenue in 4 months
Zero $$$
Spent on ads
The Problem
Launching Playful Pup on TikTok Shop came with unique challenges. As broke college students with zero previous visibility, we had to make it work with
no ad spend. This meant relying entirely on organic content to gain visibility, establish brand trust, and stand out in a crowded pet toy market. We
needed to master TikTok’s algorithm, craft engaging short-form videos, and scale operations efficiently—all while building credibility with pet owners.
These obstacles pushed us to develop innovative strategies tailored for TikTok Shop success
The Process
Micro-Creators
We invested significant time in identifying micro-influencers who genuinely enjoyed our products. By choosing influencers who could authentically connect with their audience, we ensured that their content felt natural and engaging. These influencers intuitively understood what their followers wanted to see and crafted content that showcased Playful Pup toys in a relatable and impactful way.
Hyper-Focused Niche Content
We leaned into TikTok’s trends, creating playful, relatable content specifically tailored to dog owners. By showcasing how our toys solved common pain points (like boredom or durability), we tapped into the emotional connection pet owners feel toward their pets.
Consistency and Volume
We adopted a high-frequency posting strategy, ensuring Playful Pup’s content appeared consistently on TikTok’s For You Page. This regular output not only increased visibility but also helped us refine what resonated most with our audience.
Content Examples
1.6M Views
$10,332 GMV
1.3M Views
$9,874 GMV
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